| May
31, 2006
My First Ever Live Radio Interview: In Spanish
– No Less!
When you run a travel website, working with the media is a must.
There are so many news to get out there, and it’s part of
letting the world know about Travel and Transitions. During the
past 18 months I have moved from being an entrepreneur in the language
service business to becoming an online publisher and travel writer
and this was quite the transition indeed. Many new skills had to
be and continue to have to be learned: writing, photography, basic
web design, internet marketing, contest administration, publicity
etc. etc.
Two days ago I was invited to come in for my first live radio interview.
I had actually already been interviewed earlier this year by CBC
Radio about the topic of immigrant settlement issues and volunteer
work placements for New Canadians, but that interview was pre-recorded
and edited. This time I was to be interviewed by Voces Latinas,
CHHA 1610 am, Toronto’s Hispanic radio station. The difference
was that this interview was going to go out live on air, and to
make it even more suspenseful, the entire interview was going to
be in Spanish.
Voces Latinas is actually run out of the San Lorenzo Community
Centre near Lawrence and Dufferin Streets and is the brainchild
of Father Hernan Astudillo, an immigrant from Ecuador. He approached
the Canadian Radio and Television Commission (CRTC) in 1998 about
the possibility of creating a radio station for Toronto’s
Spanish-speaking community. With the help of several experts in
the broadcasting industry, on April 17, 2003, the San Lorenzo Latin
American Community Centre was finally granted a radio broadcasting
license and Father Astudillo together with a group of volunteers
built the studio and the broadcasting tower.
Today, Voces Latinas is run 95% by volunteers and focuses on local
and global issues affecting the Spanish-speaking community. As a
lover of the Spanish language, I myself listen to it a lot and it’s
a great learning opportunity to expand my language knowledge and
to get exposed to different issues affecting Toronto’s Latin
community. Actually, the main programming at Voces Latinas is offered
in four languages: Spanish, Italian, Portuguese and Tagalog, while
a minor component of the programs is in English and French.

Moi with the two ladies from "Back to School"
Programs feature news analysis of current events in Latin America,
local upcoming events, forums for community groups, sports discussions
as well as interviews and discussions on a variety of social issues,
such as education, women’s issues, drug and substance abuse,
immigration, housing, citizen involvement, multiculturalism and
many more.
The program that I was on is called “Back to School”
which focuses on inspiring its listeners through interviews to continuously
upgrade their skills and keep expanding their knowledge. The hosts
of the program, Gina Pinargote and Elina Cortez, two young dynamic
ladies of Ecuadorian descent, are also volunteers and passionate
about their program. The program also has a third temporary co-host,
Carla Aguilar, who is a journalism student from Mexico, here in
Toronto until July. Unfortunately Carla was unable to make it this
past Monday because she was caught up in Toronto transit strike.
Just before 8 pm the three of us sat down around a round table
in the basement studio at Voces Latinas, and the big table-top microphones
were positioned in front of each of us. The volunteer sound engineer
was already positioned in the control room. The introductory music
came on right at 8 pm and about 7 minutes later I saw the red light
flash “al aire”, meaning that we were live
on the air.
Gina and Elina introduced the show and today’s program. This
took a few minutes and we went to a music break right after, so
I had a reprieve of a few minutes. Funny enough, I wasn’t
nervous. The two radio hosts had created such a comfortable atmosphere
that I didn’t even feel uptight, even though I was going to
do a live interview in my 3rd language!
This was quite different from my recent live television interview
with CTV Ottawa on May 19, when I reported live from the Tulip Festival
at 6 pm from Majors Hill Park. That was my first TV interview and
honestly, my knees were shaking, my lips were trembling and my teeth
were chattering. Once the cameraman put the earpiece into my ear
and the tiny microphone on my lapel, I got so incredibly nervous
about the fact that I was going to be beamed live all over the nation’s
capital and I figured it would be plainly obvious that I was freaked
out. But the anchorman Max Keeping, a local Ottawa celebrity and
recognized community leader, and his crew handled everything totally
professionally and I managed to calm myself down enough to get through
about 5 minutes of a live on-air TV interview. In the end I think
I did okay.
But strangely enough, at Voces Latinas I was totally relaxed. We
got going and Gina and Elina had a nice interplay between one another
and they took turns asking me questions about my full-time business,
www.textronics.com,
my language services business, and my part-time business, www.travelandtransitions.com,
my travel website and the real passion of my life. Their weekly
program, “Back to School”, focuses on educational issues,
career choices, career changes and career transitions, and it is
broadcast in "Spanglish" (a blend of English and Spanish)
every Monday night from 8 to 9 pm.
Obviously my choice to become an entrepreneur 16 years ago and
my decision 1.5 years ago to add another venture, fit into this
topic very well. Along the way the topic of me going back to school
to do 2 academic degrees part-time came up as well, and my ongoing
learning efforts in order to learn web design, photography, Internet
marketing and online publishing were touched on as well.
Time just flew by and before I realized it the hour was over. The
three of us chatted for a while and I mentioned that I might have
some news soon since I will be kicking off a fundraising effort
to benefit the Scadding
Court Community Centre’s (SCCC’s) International
Program in the near future. The SCCC sends at-risk youth from low
income neighbourhoods on community service programs to India to
take them out of their negative environments. In Kolkata they are
introduced to volunteer work where they are making a difference
to the local community. Instead of turning into gang leaders, the
participants in this program completely change their lives and their
outlook. In the end they often become community leaders after their
return to Toronto and continue their positive work locally in this
city.
So I am hoping that next time I come out to Voces Latinas I will
have some interesting news to report about the fundraising efforts
for this excellent program that helps people locally and abroad,
building bridges and communities in Toronto and on the other side
of the globe. Gina and Elina were quite interested since they also
have a strong dedication to community service and they volunteer
themselves, and they invited me to come back in the next few weeks
to report on all the new developments.
Gina, Elina and Carla are a great team who dedicate their time
to the community, and their show encourages local Spanish speakers
to go back to school, upgrade their skills and improve their lives.
Another example of how volunteers can make such important contributions.
For volunteer, advertising or sponsorship opportunities with Voces
Latinas please contact:
Voces Latinas CHHA 1610 AM
Tel. (416) 782-2953
Fax (416) 782-1219
Email: sanlorenzo@rogers.com
|